How Venus et Fleur crushed Valentine's Day with AI?

Redefining luxury floral shopping with AI

Venus et Fleur is a luxury floral brand offering Eternity Roses and premium floral arrangements designed to last over a year. Their products combine elegance, craftsmanship, and longevity, making each purchase a high-value investment for home décor and gifting.

In February 2026, their highest-volume month of the year due to Valentine's Day, Venus et Fleur leveraged Consio to enhance their DTC and ecommerce performance through high-volume, personalized phone outreach.

The challenge

Venus et Fleur’s premium products are high-consideration purchases, often requiring real-time reassurance about selection, care, and delivery.

The brand needed a scalable, voice-powered layer to:

• Capture high-intent leads without adding human staffing costs

• Convert abandoned checkouts and carts into purchases

• Re-engage lapsed customers

The strategy

Consio implemented multiple outbound and inbound campaigns to engage key segments:

1. Inbound call handling

   • AI handled a large share of inbound conversations autonomously, especially during peak Valentine’s Day demand, while all interactions remained visible through transcripts, summaries, and call logs.

2. Abandoned checkout

   • Targeted customers who left the checkout page

   • Personalized AI scripts to address hesitation and encourage completion

3. New customer follow-ups

   • Calls to new buyers reinforcing confidence and encouraging repeat orders

4. Lapsed customer winback

   • Re-engaging customers who hadn’t purchased in a while

The results

In just 25 days, Consio generated $168,144 in attributed revenue across inbound and outbound conversations.

A total of 6,089 inbound calls and 1,004 outbound calls were processed during the period, showing strong demand across Valentine’s Day peak activity.

AI handled 1,631 inbound calls autonomously during the period and generated $29,233 in attributed revenue. This made AI one of the highest-volume contributors during Valentine’s Day while absorbing a significant share of inbound demand.

AI performance during Valentine’s Day

During Valentine’s Day, Consio’s AI Voice Agent became a real operational layer for Venus et Fleur, handling inbound demand autonomously while continuing to support revenue generation. It answered delivery questions, product hesitation, gifting concerns, and order-related inquiries in real time, while also sending SMS autonomously to share product links, delivery details, or useful information discussed during the call.